The Risks–and Rewards–of Being Your Brand

My husband, a small business owner, and I met with a lawyer recently about our last will and testament. The lawyer, an acquaintance of ours, asked: “What’s the business worth?” Brian gave a seven-figure number – three times his tech business’ yearly revenue. “And would that be the same if you weren’t there?” asked the attorney. Pause. “No, definitely not,” replied Brian. It was then... Read Article